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Fonte: www.euromedialiteracy.eu
Is Europe literate? Statistics show that:
- Europeans spend 30 minutes a day reading and 2.3 hours a day watching TV/video/DVD
- 70% of all European households with children have a PC
- 33% of European households have broadband access
- 94% of Young Europeans (12-18) are Internet users
- 95% of Young People (12-18) in Europe have their own mobile phone
Reading and writing are no longer enough to achieve the internationally agreed literacy objectives, which are to achieve ones goals, to develop ones knowledge and potential, and to participate in society (OECD 2003).
European nations think that they have literacy levels of well over 90% in their populations, though definitions of literacy are still based on 19th century concepts.
To play a full role in 21st century European culture, democracy and social life, European citizens need a broader portfolio of literacy skills, such as:
- Accessing a wide range of content across television, Internet, film, press and radio
- Choosing their media consumption
- Challenging biased or offensive media representations
- Taking full advantage of increasing opportunities make and distribute their own messages and ideas Media education in Europe has depended for too long on short-term projects and time-limited investments. There have been remarkable achievements, but little coherence of approach, insufficient networking and a lack of consensus on good practice.
To raise the profile of Media Literacy in Europe and to offer citizens a broader and more empowering vision of what it means to be literate in the 21st century, an 8-nation group has established The European Charter for Media Literacy.
The Charter challenges national governments in Europe to integrate media literacy in their school curricula, and to invest in the necessary training, resources and assessment that will sustain education in the longer term. It also challenges media producers to ensure their audiences
access to diverse cultural and informational sources, and support and foster their understanding of media content.
By signing the Charter, organisations and individuals endorse a specific definition of media literacy and commit to actions that will contribute to its development. The Charter thus facilitates consensus and networking amongst those working in the field in different countries across Europe.
The Charter website at www.euromedialiteracy.eu has been online since April 2006 and has already collected over 100 signatories from a wide range of countries, institutions and individuals.
A press conference to launch The European Charter for Media Literacy will be held in Brussels on Thursday 28th September 2006. A panel with representatives of the European Commission and of the Steering Group will present the Charter, and explain the next steps in its development.
Practical information
Date: Thursday 28 September 2006 - 11:00 - 11:45
Lunch facilities
Place: International Press Centre Residence Palace Rue de la Loi 155
1040 Brussels
Acces Map : http://presscenter.org/en/wegbeschrijving.html
Media Contact:
Website of the European Charter for Media Literacy: http://www.euromedialiteracy.eu
Cary Bazalgette General Secretary of the Charter British Film institute:
Cary.Bazalgette@bfi.org.uk
Tel. + 44 20 7957 8973
Mobile + 44 07753 616812
Patrick Verniers Conseil de léduc
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